Benchmarking: Customer Database Management

Customer Database Management Benchmarking Association

Customer Database Management Benchmarking Association (CDMBA™) is currently a free association of companies and organizations with customer database organizations. CDMBA conducts benchmarking studies to identify practices that improve the overall operations of the members.

Customer Database Management Benchmarking Association (CDMBA) is forming an association of customer database managers to identify best business practices and compare operating performance.

Top 10 Avoidable
Benchmarking Mistakes

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Top 10 Benchmarking Mistakes White Paper