Customer Database Management Benchmarking Association (CDMBA™) is currently a free association of companies and organizations with customer database organizations. CDMBA™ conducts benchmarking studies to identify practices that improve the overall operations of the members.
Mission
Customer Database Management Benchmarking Association™ (CDMBA™) is forming an association of customer database managers to identify best business practices and compare operating performance.
Performance Data
Performance statistics help companies determine where they stand vs. similarly situated organizations. The CDMBA™ will gather data in the form of group studies on behalf of participants.
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Process Data
Companies determine leading edge practices in managing customer database performance with the help of process findings.
Membership
The scope of CDMBA™ membership includes individuals who work in customer database management organizations of corporations.
Company membership will be considered with respect to compliance with CDMBA™ mission, goals and operating guidelines, as well as, qualification of the organization within the scope of membership.
Participation in specific efforts will be optional and open only to members with costs shared by the participants. Members pay only if they join a specific study. Currently, membership in CDMBA™ is free. We reserve the right to review membership applications and to make the final decision whether or not to accept any application. Consulting firms are ineligible for membership.
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Benefits of Membership
Studies:
CDMBA™ will identify and present to members opportunities to participate in Benchmarking studies on various topics addressing issues of importance to the procurement and supply chain functions.
There are two types of Benchmarking studies provided:
- Consortium studies are offered to the membership as a whole with costs divided.
- Single company sponsored studies addressing the interest of one member company can be offered to other selected members for no fee.
The association will also support customer database systems and technology benchmarking efforts:
- Research - Access public and private databases.
- Identify study participants - Top companies with customer database systems and technology management organizations.
- Collect data - Manage response collection with the participants as a third party.
- Lead site visits - Structured with best participants.
Roundtables:
Interest group roundtables will be organized throughout the year. Members will pay a nominal fee to join real and virtual roundtable discussions that address specific customer database systems and technology management processes.
Cost:
Currently, membership in CDMBA™ is FREE! Costs of studies are shared by the participants.
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